History

1990, SEPTEMBER: CARLA SOZZANI, FORMER FASHION EDITOR AND PUBLISHER, OPENS GALLERIA CARLA SOZZANI FOR PHOTOGRAPHY, ART AND DESIGN IN A CONVERTED GARAGE N° 10 OF CORSO COMO IN MILANO. SINCE THE OPENING,OVER 250 EXHIBITIONS HAVE OFFERED AN INTENSE VARIETY OF CULTURES AND GENRES IN THE WORLDS OF CONTEMPORARY CULTURE. THE GALLERY HAS ITS OWN PUBLISHING COMPANY ALSO DEDICATED TO ART, PHOTOGRAPHY, FASHION AND DESIGN. THE SAME YEAR THE GALLERIA CARLA SOZZANI IS GRADUALLY JOINED BY A GARDEN CAFÈ AND A BOOKSHOP. NEW AND CLASSIC PUBLICATIONS ON ART, ARCHITECTURE, LITERATURE, DESIGN, GRAPHICS AND FASHION, WITH A STRONG EMPHASIS ON PHOTOGRAPHY AND A SELECTION OF MUSIC FROM ALL OVER THE WORLD CAN BE FOUND HERE. BROWSING IS ENCOURAGED.

History

A YEAR LATER, IN 1991, SEPTEMBER: 10 CORSO COMO OPENS ITS DOORS. NAMED AFTER THE STREET ADDRESS, THE INDUSTRIAL BUILDING IS DESIGNED BY AMERICAN ARTIST KRIS RUHS, WHO ALSO CREATES THE BLACK AND WHITE LOGO THAT WILL BECOME AN ICON OF GLOBAL STYLE. 10 CORSO COMO IS A COLLAGE OF CULTURAL AND COMMERCIAL ENTITIES FROM FASHION TO DESIGN, INCLUDING MUSIC, LIFESTYLE, ART AND PHOTOGRAPHY AND IT MARKS THE BEGINNING OF TOTAL SHOPPING. A RADICAL NEW UNION OF CULTURE AND COMMERCE, 10 CORSO COMO PROMOTES SLOW SHOPPING THROUGH A SUCCESSION OF SPACES AND EVENTS THAT REFLECT LIFESTYLE OVER OBJECT ACQUISITION. SOCIOLOGIST FRANCESCO MORACE COINS THE WORD “CONCEPT SHOP” TO EXPLAIN THIS MARKETING PHENOMENA. 10 CORSO COMO BECOMES THE NEXUS OF A GLOBAL NETWORK OF CULTURES AND EXCHANGES THROUGH FASHION, FOOD, ART, DESIGN AND PHOTOGRAPHY THAT GALVANIZES MARKETING THROUGH THE 1990’S AND SETS THE VOCABULARY FOR INTERNATIONAL STYLE INTO THE 21ST CENTURY.

History

IN 1991 NN STUDIO IS ALSO INTRODUCED. ITS MISSION IS TO CREATE FOR THE 10 CORSO COMO PLATFORM AN INTEGRATED LINE OF LIFESTYLE FROM CLOTHING AND ACCESSORIES TO EVERYDAY WARES THAT REFLECTS THE NEW PHILOSOPHY.
1998: 10 CORSO COMO CAFÈ OPENS. IT IS DESIGNED TO CREATE MOVEMENT FROM WITHIN TO THE GARDENS OUTSIDE. HIDDEN IN THE HEART OF 10 CORSO COMO QUIET COURTYARD, BEHIND A DISCREET FAÇADE OF GATES AND GARDENS, THE GARDEN CAFÉ IS SURROUNDED BY A CONSERVATORY OF LUSH PERENNIAL PLANTS AND SEASONAL FLOWERS. WHEN NOT SHOPPING OR VISITING 10 CORSO COMO VARIOUS SHOWCASES, ONE CAN STOP TO EAT IN THE CAFÉ RESTAURANT AND BAR. DESIGNED TO FLOW BETWEEN THE INSIDE AND THE SEASONAL GARDEN OUTSIDE, THE CAFÉ OFFERS ANOTHER AESTHETIC ALTOGETHER.

History

1999: 10 CORSO COMO LAUNCHES ITS OWN FRAGRANCE, 10 CORSO COMO EAU DE PARFUM.
2002: 10 CORSO COMO – COMME DES GARÇONS OPENS IN TOKYO. THIS COLLABORATION BETWEEN THE PHILOSOPHIES OF REI KAWAKUBO AND CARLA SOZZANI ANTICIPATES THE ADVENT OF GLOBAL CO-BRANDING PROJECTS.
2003: 10 CORSO COMO 3 ROOMS HOTEL OPENS. “A HOME AWAY FROM HOME” THAT LOOKS OUT ONTO THE 10 CORSO COMO GARDENS BELOW. THIS IS AN INTIMATE HOTEL THAT OFFERS TO A WEARY TRAVELLER A PERSONAL HOSPITALITY.
THE THREE SUITES, ALL WITH FULL SERVICE AMENITIES AND EACH REACHED BY A PRIVATE ENTRANCE, ARE FURNISHED IN HOMAGE TO THE VISION OF MANY MID-20TH AND 21ST CENTURY DESIGNERS AND ARCHITECTS FROM AROUND THE WORLD.

History

2008: 10 CORSO COMO JOINS WITH SAMSUNG CHEIL, SAMSUNG GROUP, TO BRING THE 10 CORSO COMO CONCEPT TO THE CAPITAL CITY OF SEOUL AT CHEONGDAM,A DISTRICT SOUTH OF THE HAN RIVER. HOUSED ON THREE FLOORS. SINCE ITS OPENING, THE 10 CORSO COMO FLAGSHIP STORE IN SEOUL HAS GROWN TO BECOME AN INTERNATIONALLY RECOGNIZED HUB OF STYLE AND CULTURE.
THIS PARTNERSHIP BRINGS FORWARD SOUTH KOREA’S DESIGN AESTHETIC AND ENHANCES THE UNIQUE BRAND OF 10 CORSO COMO.
2009: 10 CORSO COMO GOES ONLINE. WORKING WITH OTHER MARKET LEADERS DEVELOPS LIMITED EDITION ITEMS FOR GLOBAL PRESENTATION TO ITS GROWING FAN BASE BOTH IN THE STORES AND NOW ONLINE IN THE SECTION THE SHOP ONLINE.

History

2010: 10 CORSO COMO HAS GROWN TO INCLUDE A NEW FLOWERING TERRACE ROOF GARDEN. A UNIQUE COMBINATION OF NATURE AND ART, THE TERRACE HOSTS WORKS OF CONTEMPORARY SCULPTURES AND CERAMICS BY KRIS RUHS: AN ARTIST OPEN HOME ONLY TO EXHIBITIONS AND PRIVATE EVENTS. THAT JOINS THE COURTYARD AND GARDENS BELOW.
THIS URBAN OASIS IS RECOGNISED BY LIPU (ITALIAN UNION FOR BIRDS PROTECTION) AS A SANCTUARY FOR MANY BIRDS BOTH SEDENTARY AND IN MIGRATION.
2011, SEPTEMBER: 10 CORSO COMO CELEBRATES ITS 20 YEARS ANNIVERSARY. IN TWO DECADES, 10 CORSO COMO HAS GROWN INTO A GLOBAL BRAND OF DISTINCTION WITH PRODUCTS AS DIVERSE AS FASHION, LIFESTYLE, DESIGN, OBJECTS AND CUISINE CARRYING THE 10 CORSO COMO LABEL.
2012, FEBRUARY: 10 CORSO COMO – COMME DES GARÇONS CELEBRATE THE 10TH ANNIVERSARY AND THE MATURITY OF THEIR PIONEERING CO-BRANDING PROJECT. STARTING IN MARCH, FOR TWO YEARS, 10 CORSO COMO PRESENTS IN TOKYO ITS OWN FAMILY OF BRANDS AND LIMITED EDITIONS ITEMS EXCLUSIVELY IN GINZA, ON THE 6TH FLOOR OF THE NEW DSMG COMME DES GARÇONS.

History

2012, MARCH: 10 CORSO COMO WITH ITS PARTNER SAMSUNG CHEIL, SAMSUNG GROUP, OPEN A SECOND LOCATION IN UPTOWN SEOUL AT AVENUE L THE FLAGSHIP STORE OF LOTTE DEPARTMENT STORES.
THE NEW 10 CORSO COMO DESIGNED BY KRIS RUHS AT AVENUE L MARKS THE BEGINNING OF A NEW STYLE OF RETAIL PARTNERSHIP FOR 10 CORSO COMO JOINING WITH ONE OF THE ELITE DEPARTMENT STORES OF ASIA.
BEAUTIFULLY SITUATED ON THE 5TH FLOOR, A DIRECT LIFT OFFERS A “GALLERIA” OF EVER-CHANGING PRESENTATIONS – A TASTE OF THE SLOW SHOPPING EXPERIENCE – OPENING TO THE 10 CORSO COMO WORLD.
2013, SEPTEMBER: 10 CORSO COMO PARTNERS WITH TRENDY INTERNATIONAL GROUP AND SAMSUNG CHEIL TO BRING 10 CORSO COMO TO SHANGHAI. THE FLOW BETWEEN BOOKS, DESIGN OBJECTS, JEWELLERY, MUSIC, FASHION AND MORE BRINGS NATURALLY TO DISCOVER THE CAFÈ RESTAURANT OVERLOOKING THE BUSTLING CITY DOWN BELOW AND GIVES NEW MEANING TO SLOW SHOPPING IN SHANGHAI.

History

2014, MAY: THE BOOK 10 CORSO COMO FROM A TO Z IS PUBLISHED BY RIZZOLI. CARLA SOZZANI DESCRIBES HER WORLD, STYLE, OPINIONS.
IN OCTOBER: 10 CORSO COMO OPENS IN BEIJING AT SHIN KONG PLACE, 4TH FLOOR. FASHION, DESIGN, CUISINE IN ONE PLACE, CREATING THE FIRST LIFESTYLE DESTINATION IN BEIJING
2015, SEPTEMBER: GALLERIA CARLA SOZZANI CELEBRATE ITS 25TH ANNIVERSARY. WITH THE EXHIBITION “FOTOGRAFIA FUTURISTA”. NOVEMBER: A NEW 10 CORSO COMO CAFE OPENS IN BEIJING AT SHIN KONG PLACE, 1ST FLOOR.
web_01_Daido-Moriyama_color-1970s_052_2

“Daido Moriyama in Color” curated by Filippo Maggia
opens on  Saturday November 7th, 2015
from 3.00 pm to 8.00 pm
at the Galleria Carla Sozzani

Posted on: Wednesday, November 4th, 2015
bang-and-olufsen3

Bang & Olufsen
presents a new way to enjoy music
with one liberating wireless system to play different music in different spaces.
Beo Link Multiroom and Beo Music App  
from Thursday 5th to Sunday November 15th 2015
on show and on sale at 10 Corso Como

Posted on: Wednesday, November 4th, 2015

F-troupe the London-based footwear label
beloved for its off-beat designs collaborated with John Moore
for these amazing tomboy boots.
Now in Milan at 10 Corso Como.

Posted on: Friday, October 30th, 2015

Nordic vibe from Norway with the coats, suits and warm socks
by Danish Fashion designer Hernik Vibskow at 10 Corso Como.

Posted on: Friday, October 30th, 2015

 Pumpkin ravioli and  jack-o’-lantern to celebrate Halloween’s night
at 10 Corso Como.

Posted on: Friday, October 30th, 2015
1024px-Dante_Domenico_di_Michelino_Duomo_Florence

100 Milanese voices will read the Divina Commedia’s 100 songs

On the occasion of the 750th anniversary of the birth of Dante Alighieri, a marathon reading of the full text of the Divina Commedia will be presented at 10 Corso Como.
Curated by Alberto Cristofori, actors, poets, journalists and writers will each read a canto from Dante’s unique and formative vision of Hell, Purgatory, and Heaven.
100 readers including Eva Cantarella, Francesco Cataluccio, Riccardo Chiaberge,  Nando Dalla Chiesa, Andrea De Carlo, Alberto Fortis, I Legnanesi, Mario Luzzatto Fegiz, Beatrice Masini, Salvatore Natoli, Maurizio Nichetti, Pierluigi Panza, Quirino Principe, Walter Siti, Luigi Zoja
will create this living Day of Dante  as a celebration of his continuing influence in the arts.

Sunday, October 25, 2015, from 10:30 am  to Midnight.
Corso Como 10, 20154 Milan

The event is free and open to everyone.
We encourage you to stop by and simply enjoy hearing his words read aloud.

Readers’ plan to downloadSchermata 2015-10-14 alle 11.55.33

 

Posted on: Wednesday, October 14th, 2015
Cover-Milan-Milioni-b

Million color magazines and visual arts in Italy 1960 – 1964
is the Italian book written by Mariella Milan and published by Quodlibet
after more than fifteen years of study and data gathering:
a deep gaze on Art as it appeared in popular magazines.
Brava Mariella! 

Posted on: Monday, October 12th, 2015
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