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Color Rush

75 Years of Color Photography in America

by Catherine A. Bussard & Lisa Hostetler

Color Rush explores the reasons why color photography

became the norm in popular culture and fine art.

It reveals a deeper story charting from magazine pages to gallery walls,

from advertisements to photojournalism,

and uncovers connections in both artistic and commercial

practices in the United States from 1907 to 1981.

This volume examines many photographers from

the early automatic color used by Stieglitz to Steichen,

to the consuming color of Nickolas Muray and Life magazine,

or the color choices of Porter to Labrot,

ending with the final “explosion of color”

of Egglestone to Cindy Scherman.

In doing so, Color Rush traces a new history that more

fully accounts for color’s pervasive presence today.

A comprehensive chronology with examples

of significant moments and movements mark

the increasing visibility of color photography, and a final

glossary explains technical definitions of photographic practice..

Color Rush: 75 Years of Color Photography in America

by Catherine A. Bussard & Lisa Hostetler

published by Aperture, NY

in coproduction with the Milwaukee Art Museum,WI

30 x 25 cm, pp. 279, 70 euro

Order online from 10 Corso Como Bookshop